95% of vehicle shoppers use digital channels to research their next purchase. The way you advertise and manage your inventory online is the backbone of your dealership’s success! From its conception, IOL has been the frontrunner for managing and distributing inventory online. Developed by HomeNet Automotive – an integral part of the Cox Enterprises umbrella which includes Manheim, Dealer-Auction Ltd, AutoTrader.com, Kelley Blue Book, and vAuto.


Unlimited Vehicle Distribution – Increase speed to market with IOL

  • IOL acquires data from just any source. including Reynolds and Reynolds certifield. DealerTrack certified. DMS polling (ADP,UCS. etc). Third party data feeds. Dealer spread sheets. and many more. Update different fields from different sources
  • Premier VIN data enhancement with leading VIN data setsto mirror OEM data (ie: Chrome)
  • Standard stock images, Photos uploading, Image overlays, Image Enhancement, Data conversion, Customized dealer comments, Reports (Aged inventory, missing photos. etc.)
  • Window Stickers / Buyer’s Guides – Customizable layouts for both window stickers & buyer’s guides for labeling vehicles. Custom graphics and OR Codes. DNS can also provide the sticker labels for ease and convenience. Create Custom Addendums that reflect pricing on new cars.
  • Pricing Matrix – Dealers can create fields-based pricing rules in IOL. Price adjustments can be determined by mileage or days in stock for pre-owned inventory. Rebates and incentives can be applied to new or used vehicles down to a unique model code or trim level.
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  • Price Analysis – Evaluates pricing for a particular vehicle, comparing it to similar vehicles on a local or national basis. Avoid vehicle birthdays by effectively pricing vehicles based on in-market data.
  • CARFAX Autocheck – With a CARFAX or Autocheck account you can purchase and or view the vehicle reports within IOL.
  • GM Certified – allows GM dealers to enter certification inspection checklist number in IOL instead of the GM Certified backend system.
  • Post vehicles to auctions from IOL

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Automatically generate emotional vehicle descriptions with Power Writer.

  • Create and save comment generation rules based on numerous common vehicle filters.
  • Edit and approve generated comments before writing to vehicles.
  • Replace or append any existing vehicle’s comments.
  • Automatically incorporate featured equipment and options.

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