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95% of vehicle shoppers use digital channels to research their next purchase. The way you advertise and manage your inventory on the web is the backbone of your dealership’s success! From its conception, IOL has been the frontrunner for managing and distributing dealer inventory through a several web-based systems.

IOL was developed by HomeNet Automotive, an integral part of the Cox Enterprises umbrella, which includes other industry greats like Manheim, Dealer-Auction Ltd., AutoTrader.com, Kelley Blue Book, and vAuto.

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